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Research Center
The Chinese Business Research Center
In the last two decades the Chinese economy has become a force to be reckoned with. Numerous leading manufacturers have been positioning themselves in China, the so-called “factory of the world,” and the vast market it offers for consumer goods has gained it international attention.
Because of Korea’s proximity to China and the cultural and historical ties between them, exchanges between the two nations have increased dramatically in recent years. Korean manufacturing and distribution companies in particular have made deep inroads in China. The Chinese Business Research Center was founded to support Korean companies active in China as they establish efficient management strategies and strive for competitiveness in the Chinese market.
Activities
The Center’s activities include in-depth research on the Chinese market and economy, surveys of the management status and strategies of Korean companies active in China, and studies of government support for Korean companies active there.
Directors
| Director | Professor Sejo OH |
|---|---|
| Associate Directors | Professor Kang-Heum Yon |
| Professor Young-Ryeol PARK | |
| Professor Dongyoub SHIN | |
Achievements
Collaborations with Industry
Survey of the status of distribution companies active in the Chinese market in 2003 (supported by the Ministry of Commerce, Industry and Energy).
Academic Research
Study of retail business innovations in China and Asia in 2003 (with scholars from 11 countries, including Korea, China, Japan, and Great Britain).
Contact
+82-2-2123-3225
The Research Center for Culture and Art Management
Mission and Vision
Although a healthy and rich culture is vital to the well-being of any society including Korea., its role is particularly important in the 21st century’s knowledge society. Nonetheless, academic research on culture and the arts has generally been sketchy and unsystematic. Founded to address this lack, the Research Center for Culture and Art Management conducts world-class research, education, and consulting activities relevant to culture and the arts in Korea. Bringing social science methods to bear upon Korean cultural life, we seek a sound theoretical understanding of cultural production, distribution, and consumption, and, moreover, practical ways to support the nation’s cultural and artistic fields . Our work helps to ensure that Korea’s rich artistic history is matched by an equally rich present and future.
Activities
Research on the production, distribution, and consumption of cultural goods.
Research on the strategies, structures, and performance of profit and non-profit organizations in culture and the arts.
Research on social structures and historical changes in culture and the arts.
Research on social, economic, technological, and institutional environments in culture and the arts.
Research on the social roles of culture and the arts
Research on the effects of government policy and regulation on culture and the arts.
Development of educational programs for culture and the arts.
Consulting and advisory activities for profit, non-profit, and government agencies in culture and the arts.
Directors
| Director | Professor Dongyoub SHIN |
|---|---|
| Associate Directors | Professor James Jinho CHANG |
Contact
+82-2-2123-3449
Classification : Marketing/International Business
Marketing Strategy Research Center
Mission and Vision
Conducting studies on the development of new products and product management, the Center helps companies shape marketing strategies to manage their markets effectively. Our mission is to help refine the marketing strategies of Korean companies by undertaking both theoretical and practical research -including collaborative research with the industry.
Activities
Developing marketing strategies for the twenty-first century.
Developing marketing information systems.
Developing decision-making support systems.
Directors
| Director | Professor Heung-Soo PARK |
|---|---|
| Associate Directors | Professor Donghoon KIM |
Achievements
Collaborations with Industry
2001
- Research on the development of a marketing research system.
- Research on the development of a beverage marketing program.
2000
- Consulting and lecturing in LG Electronics’ MBA program.
- Research on the development of a marketing program for an apricot drink.
- Meta-analysis on the effects of advertising.
1999
- Development of a marketing program for a washing machine brand.
Academic Research
Research on correlations between population movements among consumers and their sensitivity to promotion activities.
Research on the short- and long-term effects of advertising, pricing, and promotion activities.
Contact
+82-2-2123-2519
Distribution Research Center
Mission and Vision
Conducting focused research on manufacturing, distribution, and the management of retail businesses, this center is breaking new ground in distribution research by pursuing collaborative projects with the industrial sector.
Activities
- Research on manufacturers’ distribution-channel strategies.
- Research on retail management and marketing strategies.
- Research on franchise management strategies.
- Research on service marketing strategies
Directors
| Director | Professor Sejo OH |
|---|---|
| Associate Directors | Professor Donghoon KIM |
| Professor Young-chan KIM |
Achievements
Collaborations with Industry
2003
- Research on increasing the competitiveness of A food service company.
- Research on increasing the competitiveness of A cosmetics specialty stores company.
2002
- Research on distribution channels for cosmetics on the Internet.
- Research on increasing the competitiveness of A food service company.
- Research on increasing the competitiveness of A beverage .
2001
- Research on increasing the competitiveness of A liquor brand .
- Research on increasing the competitiveness of A convenience store chain .
- Research on the strategy of A cosmetics line for advancing into department stores.
Academic Research
Research on the effects of relational norms, transaction-specific assets, and trust on commitment in the franchise system.
Research on increasing the competitiveness of specialty stores in the cosmetics industry.
Contact
+82-2-2123-2514
Brand & Business Marketing Research Center
Mission and Vision
The mission of the center is to study brand-related and industrial marketing issues in Korea. Its annual conferences bring academics and practitioners together to discuss various topics as they affect domestic and multinational companies operating in Korea. The Center is a participating member of the Center for Global Brand Leadership, alongside members from Columbia University, the University of Munich, the University of Hong Kong, and ESADE.
Activities
- Research on brand management and industrial marketing.
- Collaborative global research on brand management with other members of the Center on Global Brand Leadership.
- Brand and Business Marketing related consulting.
Directors
| Director | Professor Dae Ryun CHANG |
|---|
Achievements
Collaborations with Industry
Annual Global Brand Forecast, based on a survey of companies involved in brand management in the U.S., Germany, and Korea.
Academic Research
“A Model of Consumer Information Search and On-Line Network Externalities,” Journal of Interactive Marketing, 2002
“Consumer Responses toward the Congruency between Brand Name and Symbol,” Journal of Korean Consumer Studies, 2002
“Factors Influencing Intra-Organizational Diffusion and Resistance toward Technological Innovation and the Moderating Effect of Personal Capability”, Journal of Korean Consumer Studies, 2002
“Case Study on Market Research Project by Venture Capital Company Y,” Journal of Business Education, 2002
“Modeling Intergenerational Dynamics in the Telecommunication Industry,” Management Science, 2000
“Intra-Organizational Resistance toward Technology Products in an Organizational Buying Situation,” Korean Marketing Review, 2000
“Intra-Organizational Diffusion and Resistance toward Technology Products,” Korean Marketing Journal, 1999
Book and Chapter in Books
Dae Ryun CHANG and Minhi Hahn (2000), Integrated Advertising, Hakhyun Press.
Dae Ryun CHANG (2002), “Advertising in Korea” in More Advertising Worldwide (2002), Ingomar Koss, ed., Springer Press.
Conferences.
Inaugural conference (2002), “The Myths and Realities of Global Brand Management,”
Contact
+82-2-2123-3376
Research Center for Relationship Marketing
Mission and Vision
Relationship marketing involves building long-term business relationships between buyers and sellers. Interest in relationship marketing is growing worldwide, as is the demand from the academic and industrial sectors for research on various topics in the area. This research center was established to meet such an academic and practical needs.
Activities
- Conducting academic research for papers to be published in the leading academic journals dealing with the issues of relationship marketing
- Consulting, including the development of relationship marketing strategies and indicators.
- Development of relationship marketing strategies.
- Hosting academic conferences on relationship marketing
Directors
| Director | Professor Moonkyu Lee and Professor Dong-Jin Lee |
|---|---|
| Associate Directors | Mr. Il-Min Kim and Mr. Hyung-Tak Lee, Ph.D. candidates |
Achievements
Collaborations with Industry
2001
- Consumer research for establishing marketing strategies for Gentex Korea.
- Research on consumer behavior for developing marketing strategies for DID.
Academic Research
Keith, Janet, Dong-Jin Lee and Renee G. Lee (forthcoming), “The Effect of Relational Exchanges Between the Service Provider and the Customer on the Customer’s Perception of Value,” Journal of Relationship Marketing.
Cunningham, Lawrence, Clifford Young and Moonkyu Lee (forthcoming), “Customer Perceptions of Service Dimensions: American and Asian Perspectives,” Service Industries Journal.
Cunningham, Lawrence, Clifford Young, Wolfgang Ulaga and Moonkyu Lee (forthcoming), “Consumer Views of Service Classification in the United States and France,” Journal of Services Marketing.
Dong Jin Lee, M. Joseph Sirgy, James R. Brown and Monroe Murphy (2004), “Importer’s Benevolence Towards Their Foreign Export Suppliers,” Journal of the Academy of Marketing Science, 32 (1), 32-48.
Contact
+82-2-2123-3229
Center for Quantitative Analysis in Marketing
Mission and Vision
Today’s marketing environment allows the accumulation of rich data at all stages of the marketing process. A sound understanding of marketing phenomena, founded on a careful and systematic analysis of the available data, is essential not just for academic researchers, but also for firms that aim to enhance their market competitiveness.
The Center for Quantitative Analysis in Marketing (C-QAM) was established to conduct both theoretical and practical research in the measurement of key marketing factors, as well as to develop models and analysis methods appropriate for marketing databases. Through such endeavors, the Center seeks to contribute both to the academic advancement of the field and to the marketing competency of companies.
Our mission to study and disseminate new theories and methodologies is further pursued through cooperative relationships with the University of Michigan, the National Quality Research Center, and the Institute for Social Research.
Activities
- Research on methods of measuring and analyzing customer satisfaction.
- Research on strategic utilization of marketing databases.
- Research on modeling effective marketing activities.
- Research on CRM strategies and measurement of their effectiveness.
- Research on customer choice models.
- Research on on-line survey methodologies.
- Development of educational programs to train professional marketing surveyors.
Directors
| Director | Professor Donghoon KIM |
|---|---|
| Associate Directors | Professor Young-chan KIM |
Contact
+82-2-2123-2526
Yonsei Finance Research Center
Mission and Vision
This center was established to analyze companies’ financial activities and the capital market in Korea, and to develop practical theories and models that address various financial problems in the business sector. The center conducts field research and collaborative studies with firms in the investment and finance sectors, and promotes its research on the financial market and business finance by holding symposia on various topics.
Activities
- Promoting and supporting research on finance and finance management.
- Developing collaborative research projects with industry.
- Distributing research materials.
- Offering master’s and doctoral degrees.
Directors
| Director | Professor Ungki LIM |
|---|---|
| Associate Directors | Professor Young-Ho EOM |
Achievements
Collaborations with Industry
2003
- Study of a conglomerate’s governance and ownership structure, based on consolidated financial statements.
- Study of changes in a company’s performance upon the replacement of a CEO.
2001
- Study of Korean bond index and its usage.
- Study of global integration of the stock market.
- Study of linked analytical reports.
2000
- Research on methods of deciding a stock price index.
1999
- Study of the economic value of governance of Korean enterprises, as evaluated by foreign investors.
Academic Research
Study of a new alternative for the estimated asymmetric variation model.
Study verifying the uniform lockup system in the KOSDAK market.
Study estimating the variation of assets earning rates under abnormal distribution.
Research on the strategies and structures of Greater Chinese businesses in South Asia.
Case study of the entry of a foreign insurance company (ABC Life) into the Korean market.
Case study of a Korean basic communications company, examining corporate ownership and governance structure design.
Study of decision factors involved in a financial analysis index.
Study of changes in business performance upon the replacement of a CEO.
Study of the transmission of swap spread and volatilities in the international swap market.
>Study of the value of a fund manager’s private information.
Contact
+82-2-2123-3221
Yonsei Knowledge Science Research Center
Mission and Vision
Knowledge science, a new methodological field in the study of management, examines the application of various soft-computing technologies to managerial decision-making. This center, established to conduct research in knowledge science, explores the use of various intelligent reasoning systems of soft computing-including rule-based systems, case-based systems, fuzzy-reasoning systems, genetic algorithms, artificial neural networks, and machine-learning algorithms-to solve business problems. Because Korean scholars, students, and business firms are generally unfamiliar with this new field, the center has the secondary purpose of informing and educating them, in particular in terms of the use of heuristic reasoning to address non-programmed decisions of business firms, i.e., unstructured managerial problems with dynamic and/or organized complexity.
Activities
- Development of soft-computing cognitive models with practical applications-that is, intelligent reasoning systems for managerial problem solving.
- Hybrid application of various cognitive models, providing decision-support systems to business firms.
- Collaboration with other research institutes, including publication of books and articles related to soft computing.
- Support of academic research group activities: soft-computing research by graduate and undergraduate business students, and education programs for business students and businesspersons.
Directors
| Director | Professor Hwi-Suck Choo |
|---|
Achievements
Academic Research
Hwi-Suck Choo (Ed.) (2004), Introduction to Knowledge Science: Cognitive Models & Intelligent Reasoning (2nd ed.), Yonsei Knowledge Science Research Center. [In English]
Hwi-Suck Choo and Ji-Yong Jeong (2004), "Methodological Paradigm Shift of Managerial Decision Making Due to Corporate Environmental Complexity," Korean Management Review.
Hwi-Suck Choo (Ed.) (2003), Managerial Decision Making: Focused on Strategic Decisions (2nd ed.), Yonsei Knowledge Science Research Center. [In English]
Hwi-Suck Choo and Sung-Min Moon (2003), "Multiple Objective Location-Allocation Problem Solving Using Genetic Algorithms," Journal of The Korean Production & Operations Management Society.
Hwi-Suck Choo, Young-Tae Jang and Eun-Soo Kim (2003), "Location-Allocation Problems with Conflicting Multi-Objectives and Non-Linear Cost Structure in Terms of Genetic Algorithms," The Journal of Shipping & Logistics. [In English]
Contact
+82-2-2123-3223
Digital Business Research Center
Mission and Vision
Digital Business Research Center (DBRC) provides a research and development community for the convergence of digital technologies and business models. The primary mission of the center can be elaborated into three specialized research areas.
- Identify the business potentials of new digital technologies
- Explore the convergence patterns of digital technologies and business models
- Develop new product and new business development process that maximizes the potential of digital technologies
Activities
Research Activity Plan
- Formulate a digital business research community that includes technologies, businesses, arts and sciences.
- Conduct academic research on the digital business process and principles
- Write a book on the principles and processes of digital business design
Industry Collaboration Plan
- Convene Digital Business Seminar Series that invites industry experts.
- Conduct industry projects to generate new product ideas and new business plans for digital technologies.
- Formulate an industry forum that consists of industry experts
Education Activity Plan
- Develop an introductory class for undergraduates interested in digital business.
- Develop a research seminar class for graduates interested in new product development
- Develop a practical class for industry experts
Directors
| Director | Professor Jinwoo Kim |
|---|---|
| Associate Directors | Professor Sunju Park |
Achievements
Collaborations with Industry (2004~2005)
- Worldwide Mobile Internet Study, 2001, 2002, 2003, 2004, 2005, 2006 with collaborations with SKT, KTF, and LGT.
- Contribution to Quality of Life: the impact of ubiquitous technologies, Seonggok Foundation, 2005
- Development of Adaptive Cyber Agent with Complex Cognitive Systems, Korea Research Foundation, 2005.
- A Strategic Globalization and Localization of Mobile Internet Contents, SanHak Foundation, 2005.
Academic Research (2004~2005)
- Park, S., Choe, D., Kim, J. (2005). Visualizing E-Brand Personality: Exploratory Studies on Visual Attributes and E-Brand Personalities in Korea, International Journal of Human-Computer Interaction, 19(1), 7~34.
- Kim, H., Kim, J., Lee, Y. (2005). An Empirical Study of Use Contexts in the Mobile Internet, Focusing on the Usability of Information Architecture, Information Systems Frontiers, 7 (2), 175~186.
- Lee, I., Kim, J., Kim, J. (2005). Use Contexts for the Mobile Internet: A Longitudinal Study Monitoring Actual Use of Mobile Internet Services. International Journal of Human-Computer Interaction, 18 (3), 269~292.
- Kim, J., Lee, I., Lee, Y., Choi, B., Hong, S., Tam, K. Y., Naruse, K., Maeda, Y. (2004). Exploring e-business implications of the mobile internet: a cross-national survey in Hong Kong, Japan, and Korea, International Journal of Mobile Communication, 2 (1), 1-21.
- Carey, J., Galletta, D., Kim, J., Te’eni, D., Wildemuth, B., Zhang, P. (2004). The Role of Human-Computer Interaction in Management Information Systems Curricula: A Call to Action, Communications of the Association for Information Systems, 13, 357-379
- Chae, M., and Kim, J. (2004). Do size and structure matter to mobile users? An empirical study of the effects of screen size, information structure, and task complexity on user activities with standard web phones, Behaviour and Information Technology, 23 (3), 165-181..
- Park, S., Choi, D. and Kim, J. (2004). Critical Factors for the Aesthetic Fidelity of Web Pages: Empirical Studies with Professional Web Designers and Users, Interacting with Computers, 16 (2), 351-376.
- Choi, D. and Kim, J. (2004). Why People Continue to Play Online Games: In Search of Critical Design Factors to Increase Customer Loyalty to Online Contents, Cyber Psychology & Behavior, 7 (1), 11-24.
Center for Supply Chain Management and Logistics Studies
Mission and Vision
Cooperation between companies has become a key issue in our twenty-first century global economy. Thus supply chain management-the integration of a company’s internal processes and its exchanges of goods and services with other companies-is an area ripe for both theoretical and practical research. This center was established to spread the concept and cases of SCM and logistics and to conduct academic research relating to the areas in Korea.
Activities
- Education on SCM and logistics.
- Case development on SCM and logistics.
- Academic research. Particular areas include:
- SCM strategies in distribution, manufacturing and transportation industries.
- E-SCM.
- Logistics strategies.
- Service operations management.
- Global SCM/logistics strategy.
Directors
| Director | Professor TaeHyun KIM |
|---|---|
| Associate Directors | Professor Sung-am Moon (School of Business Management, Korea National Defense University) |
Achievements
Collaborations with Industry
2002
- Evaluation of a New IT Development Project by the Korea Racing Association.
2000
- Research on standardizing transaction specifications.
1999
- Research on Logistics Information Systems.
Academic Research
Research on the Performance of the Military Supply Chain according to Stock Policy.
Development of a New Business Model for e-Business and SCM.
Research on Dynamic Variation in the Supply Chain due to Symmetry of a Supplier’s Quota.
Research on Distinctions of the Supply Chain Due to Desires for Supply Interruptions.
Contact
+82-2-2123-3226
Business Ethics Research Center
Mission and Vision
The Center performs the research on corporate transparency, disclosure, governance, and environmental and social performance. In order to foster an understanding of ethical issues in businesses, the Center runs educational programs for students and business managers, and offers problem-solving tools for matters related to business transparency, disclosure, governance, and environment and social performance. The Center strives to promote good ethical business conducts.
Activities
- Research on moral capital and competitiveness for the Korea Academy Promotion Foundation.
- Analysis of the governance structure of leading automobile manufacturers in the world market (Hyundai Motors Institute of Korea).
- Development of case on business ethics for Venture Business Association.
- Research on issues related to Korean chaebols (Business Groups).
- Development of an educational program for CEOs and managers responsible for ethics.
- Weekly seminars on business ethics and its related issues.
Directors
| Director | Professor Hun-Joon PARK |
|---|---|
| Associate Directors | Professor Hyun-Han SHIN |
Achievements
Collaborations with Industry
2003
- Case study of ethics in venture businesses.
- Development of an educational program.
- Analysis of the governance structures of a leading overseas car manufacturer.
- Research on the ownership structure of conglomerates through analysis of consolidated financial statements.
- Study of changes in business performance upon the replacement of a CEO.
1999-2002
- BK 21 Project (promoting good ethical conduct among Korean corporations).
Academic Research
Park, Hun-joon, Hyun-han Shin and Wan-soo Choi (2004), "The Korean Firm's Agency Costs and Firm Value: Role of Foreign Investors' Equity Ownership," Korean Journal of Management.
Yun W. Park and Hyun-han Shin (2004), Board Composition and Earnings Management in Canada, Journal of Corporate Finance.
Park, Hun-joon, Hyun-han Shin and In-su Kwon (2004), "Transparency of Korean Enterprise: Research on Foreign Capital Ratio and Agent," Korean Management Review.
Park, Hun-joon, Hyun-han Shin and In-su Kwon (2004), "Relationship between Corporate Reputation and Financial Performance," Korean Journal of Management.
Contact
+82-2-2123-3227
BMW Center for European Management
Mission and Vision
Mission
- To promote the initiating purpose of BMW as the founding sponsor
- To encourage academic research in European managemen
- To stimulate management education and interest in European business
Vision
- Building European academic community in the Far East
- Exchanging European business culture and management know-how
- Learning European advantage
Activities
Research
- European research seminars
- Discussion paper series
- Research grants/Academic awards
- Academic visitors program
Education
- BMW lecture series
- European business history and cultural studies
- European business case development and translation
- European industry tour events
Directors
| Director | Professor Seung Wha CHUNG |
|---|
Accounting Research Center
Mission and Vision
The Accounting Research Center was established to promote and support research on business accounting, to foster cooperation between industry and the academic world, and to offer to field researchers a comfortable professional environment in which to pursue their work.
Activities
As a showcase of cooperation between industry and the academy, the center has developed close ties with KICPA, FSS, KASB and KLCA, conducted field studies, held a professional symposium, and participated in an audit review and in cost accounting activities.
Directors
| Director | Professor ChongAm CHUNG |
|---|---|
| Associate Directors | Professor SungKyu SOHN |
Achievements
Collaborations with Industry
2002
- Research on the role of non-financial factors in determining the value of a business.
Academic Research
Evaluation of effects of business on government contracts and quality of construction work.
Contact
+82-2-2123-3228
YISRI (Yonsei Information Systems Research Institute)
Mission and Vision
This center aims not only to study critical factors relating to the introduction of information systems to business and their effects on business performance, but also, on the practical side, to help firms develop a business culture and business practices that promote the efficient use of information systems.
Activities
We hold monthly seminars in which scholars inside and outside the center can meet, exchange research ideas, and discuss ongoing research projects, including collaborative projects bridging the academic and corporate worlds. Research outcomes are published in leading journals in the field both at home and abroad.
Directors
| Director | Professor Joon Seuk KIM |
|---|---|
| Associate Directors | Professor Ho-Geun LEE |
Achievements
Collaborations with Industry
Development of a new “killer application” and a business model for Ubiquitous computing (Samsung Advanced Institute of Technology).
Estimation of satellite DMB demand and formulation of a service strategy for entry into the telecommunications market (SK Telecom).
Research on the effect of how Internet business on firm’s value (Muhan Investment).
Research on IT service for active service of corporate credit cards (Arthur Anderson).
Research on mobile contents strategy for IMT 2000 service (SK Telecom).
Competitive research on nationwide mobile commerce (Matrix).
Academic Research
Publications in numerous domestic journals, including Business Information Review, Information Systems Review, Business Education Review, Venture Business Review, Business Journal, and Information Technology and Data Base.
Publications in leading overseas journals, including Information System Research, Communications of the ACM, Journal of MIS, Decision Support System, Information & Management, Journal of Global Information System, International Journal of Electric Commerce, Electric Commerce Research and Application, Journal of Information Technology Management, and International Journal of Medical Informatics.
Contact
+82-2-2123-3222
